“‘The cat sat on the mat’ is not a story. ‘The cat sat on the dog’s mat’ is a story. — John Le Carrè
I take this as lesson one in storytelling.
People love to give advice on the importance of storytelling. We’re told that story sells. But it seems like the bar to storytelling can be pretty low. As if just adding a sequence of events from our lives makes it a story. Like B roll in text form.
Then we see advice, such as the advice on what not to post on Instagram: pictures from your holiday, or you out drinking with mates.
I love this quote from John Le Carrè because it speaks clearly about tension.
The Productive Creative 