Apple Be Better

I think two key words are: Unreliability. Delusion.

I want Apple to succeed, and I want to use their products and enjoy them. They do enough to make me want to try, but then fall short relentlessly.

Unreliability. Apple’s unreliability shows up in different ways. Only one of them is about coding bugs, which are too many and too slowly recognised and fixed. There are also functional bugs, documentation bugs, discoverability bugs and compatibility bugs.


Testing might be the easiest part of the software workflow to improve. It is the easiest place to over-resource with people because even people with little training can press buttons until they hit the kind of bugs that I regularly see. It is also a place that responds well to automation. It’s sad to say but Apple (a company that makes software) should look at Tesla (a manufacturing company) to learn about agile, continuous delivery, etc.

Apple’s Simplicity Fallacy

Simplicity fallacy. They make things that are statically simple, which makes them complex when put to use.

Simplicity fallacy 2. We miss out on richness. Consider that Elon Musk is a big fan of simplicity and cutting things. But when complexity is needed, he gets his head around it and gets the job done. Tesla and SpaceX aren’t afraid of simplicity or cut features out of dogma. They understand.

7 thoughts on “Apple Be Better”

  1. Another of *Apple’s Delusions* (which might make a cool name) is that their UI is so good and simple, that they can neglect to make them discoverable, and that they don’t need to document them for users.

    Not only do I waste time finding out how something works, but I waste a lot of the value of the product (which I pay for) because it’s so hard to find out what it can do.

  2. Apple’s new features don’t work with previous versions of software. So if I upgrade to a new OS, since my family aren’t apple enthusiasts and keep using the same devices for year (as a normal person would expect of an expensive purchase), I can’t use the feature with them. So I don’t do it. Then I give up trying new features by default.

  3. Apple has never been able to do data.
    My first experience with a Mac was that the contacts I’d entered into their contacts website wouldn’t sync to the Mac. When I contacted support, they first asked me to do a backup by saving to the contacts format – a standard of some sort at the time – but there were fields missing. In the end I gave up and entered the data via some Microsoft source.

    And it continues through to today.


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